Clik here to view.
It’s time for millennials to teach boomers a thing or five
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not...
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Five content tips I learned from Mark Ragan
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot...
View ArticleClik here to view.
Digital Strategy certificate celebrates first birthday with addition of...
Last January, we held the first session of the first course in a new Digital Strategy and Communications Management Certificate being offered by University of Toronto’s School of Continuing Studies....
View ArticleClik here to view.
How to think like a newsroom and a producer at SXSWV2V
Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and...
View ArticleClik here to view.
Supercharged storytelling for startups at SXSWV2V: 10 ways to get started
These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels. We...
View ArticleClik here to view.
Online crisis training: real-time scenarios sharpen skills
For the past few years, I’ve been going back to school in the fall – as lead instructor in University of Toronto’s School of Continuing Studies Digital Strategy Certificate program. You can follow our...
View ArticleClik here to view.
Experience turned to arrogance is never a good thing
Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We...
View ArticleClik here to view.
Why do so many people suck at communications?
“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it...
View ArticleClik here to view.
Training, networking and developing your personal academy
Do you consider yourself lifelong learner? I didn’t always see myself that way. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency....
View ArticleClik here to view.
Multimedia storytelling for PR: invitation to join my curated collection
Over the past few years, PR pros have evolved from being phone and email-centric to ramping up our skills in digital content creation and visual storytelling. And we’ve started to learn how to navigate...
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PR by the micro-moment – moment 1
Does this sound familiar? You’re reading, working, talking to a colleague or friend, sitting in a restaurant, waiting for a bus. All of a sudden you’re seized by an overwhelming impulse to find...
View ArticleIt’s time for millennials to teach boomers a thing or five
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not...
View ArticleFive content tips I learned from Mark Ragan
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot...
View ArticleDigital Strategy certificate celebrates first birthday with addition of...
Last January, we held the first session of the first course in a new Digital Strategy and Communications Management Certificate being offered by University of Toronto’s School of Continuing Studies....
View ArticleHow to think like a newsroom and a producer at SXSWV2V
Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and...
View ArticleSupercharged storytelling for startups at SXSWV2V: 10 ways to get started
These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels. We...
View ArticleOnline crisis training: real-time scenarios sharpen skills
For the past few years, I’ve been going back to school in the fall – as lead instructor in University of Toronto’s School of Continuing Studies Digital Strategy Certificate program. You can follow our...
View ArticleExperience turned to arrogance is never a good thing
Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We...
View ArticleWhy do so many people suck at communications?
“What we’ve got here is a failure to communicate…” Who doesn’t remember that famous line from Cool Hand Luke? It’s one of those iconic, ironic phrases that uses few words to convey so much. And it...
View ArticleTraining, networking and developing your personal academy
Do you consider yourself lifelong learner? I didn’t always see myself that way. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency....
View Article
